Early to Wed
First and foremost is affordability. Morning weddings often are considerably cheaper than the evening variety because they take place at a time when vendors typically aren't booked. You might be able to get deep discounts if the timing on your wedding allows vendors to work a second event later in the day. You're also likely to save money on your liquor bill, obviously (hopefully!), as most people drink less early in the day, and you'll cut costs further because you can use natural lighting, and any natural décor likely won't need much embellishment. In addition, brunch or lunch menus typically are priced lower than dinner; but if you're on a really tight budget, have a 2 p.m. ceremony followed by cake and punch, and then a smaller dinner reception later for family and close friends.
More reasons to consider an a.m. wedding? You might be able to pick a setting that wouldn't be available later in the day. For example, many botanical gardens only allow ceremonies in the morning before they open to the public. Having an earlier wedding can give you more flexibility with attire - brides can feel comfortable wearing short or nontraditional gowns and grooms can don a morning suit, seersucker or linen.
Finally, opting for an earlier affair is an easy way to make your festivities really unique. Everyone is looking for "something different," and you'll automatically get that with a daytime wedding in everything from the music, food, drinks and décor, to the vibe. There's usually more focus on a casual afternoon get-together feel.
Make your daytime fête feel extra special by personalizing it. Look for a venue that allows lawn games like croquet, bocce or badminton, for example, or host your party onboard a boat. You can also glam up a brunch by serving a mimosa and/or Bloody Mary bar or consider going with a Great Gatsby theme, complete with a jazz or swing band to help set the mood. But even if a simple soirée suits you (and your budget) best, remember that daytime weddings are just like their evening counterparts - if the couple is having a good time, so will everyone else.